In the RTVF 185 & 141 classes we pursued the RGX style of commercials for the student projects. In the Thursday evening class a different tack by choosing Jamba Juice, with the ultimate goal in all classes to learn & create commercial, digital media, & other unique methods of communicating product, production, & performance, mainstream or guerella style.

The premise remains the same through all the classes, we interacted with Steve Decker, Zooka Creative, Students had to gather into groups, select pitches, Pitch the primary project to Steve, Steve would redlight, back to the drawing board, or greenlight, on to pre-production.

Throughout the semester, Steve would 'Skype' in to the class and discuss how things were going, offer advice, anecdotes and in general convey concepts and ideas to help the students think through their projects.

In the 185 class we offered a $500 prize for the Best Video, and these are what you are going to view.

In addition, you will get an insite into the 'sausage making' process, behind the scenes and development of creative minds with unique ideas for product development by looking at the individual student blogs.

A few words from Prof Dan, purveyor of the unique concept for project development between students and the corporate environment